Justin Bieber Launches Own Perfume

Want to smell like Justin Bieber? Now you too just like the Canadian pop star wants you to smell, thanks to the launch of his first perfume (not cologne, perfume). It’s apparently a “fruity gourmand” scent, and it’s being marketed toward 14-18 year old girls, naturally.

"Let's be real, the way a girl smells is very important to a guy!" said the singer. “I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The fragrance, which will hit department and specialty stores in June, will retail at $35 and all proceeds will go to charity.
Readers, would you wear “Someday” by Justin Bieber?

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Hailee Steinfeld Named New Face of Miu Miu

Hailee Steinfeld, best known as the fourteen-year-old star of “True Grit,” is the new face of Miu Miu, The Daily Beast reports.

Steinfeld, who wore Miu Miu looks to the Baftas and Berlin Film Festival, sat front row at the brand's autumn/winter 2011 show in Paris.

The Oscar nominee will appear in the brand’s fall/winter 2011/2012 campaign, following in the footsteps of former Miu Miu faces Katie Holmes, Maggie Gyllenhaal, Kirsten Dunst, and Lindsay Lohan.

Readers, do you think Hailee is a good rep for Miu Miu?

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Mondo Guerra Previews Jewelry Line

Project Runway’s season eight contestant (and runner-up) Mondo Guerra (who will hopefully be appearing on the upcoming Project Runway all-stars season) is set to launch his own jewelry line, reports New York Magazine.

The jewelry collection, which was inspired by Paco Rabanne and Piet Mondrian, is entirely made of Plexiglass and features lots of primary colors and geometric shapes. It will be sold on Mondo’s website, LoveMondoTrasho.com, for about $35-$45 a piece.

Readers, what do you think of Mondo’s jewelry line? Would you wear the pieces shown above?

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[NY Mag]

Donald Trump Officially Ends Presidential Run

Donald Trump has announced that he will not be running for president in 2012. Following the birther debacle and his roast at the White House Correspondents’ Dinner, it looks like the real estate mogul and “Celebrity Apprentice” star is finally “fired” from the race.

"This decision does not come easily or without regret, especially when my potential candidacy continues to be validated by ranking at the top of the Republican contenders in polls across the country,” he said in a statement. "I maintain the strong conviction that if I were to run, I would be able to win the primary and ultimately, the general election."

Right, Donald. Keep telling yourself that.

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[TPM]

Simple Blood Test Estimates How Long You’ll Live

Want to know when you’re going to die? A blood test that is able to show how quickly you’re aging (and thus how long you’re likely to live) will soon be available for the general public in the U.K.

The controversial $700 Life Length blood test, which will be offered over the counter later this year, is able to provide an accurate estimate of how much time you have left on earth. How? Well, it works by measuring the length of telomeres, which are structures located on the tips of chromosomes; the Independent reports that studies have shown that people who have shorter telomeres often have shorter lifespans.

The test measures whether your biological age as determined by your telomeres is “older” or “younger” than your chronological age, and it’s not able to measure the exact amount of time you have left to live. But if you have shorter telomeres than normal, the Life Length blood test might be useful — you could change your lifestyle habits and work on stress reduction (which can grant a longer life).

Many experts predict that telomere testing (which is one of the best methods of measuring aging) will be common within the next ten years, but many have ethical concerns about the applications of such testing (including life insurance companies and anti-aging products).

Readers, would you take a Life Length blood test? Why or why not? Share with us in the comments!

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[The Times of India]