Old Navy announced on its Facebook page that the company will be selling rainbow-colored Gay Pride t-shirts in select stores through June (Gay Pride Month) or until supplies run out.
Ten percent of the proceeds will go toward the It Gets Better Project, an initiative to reach LGBTQ youth, who are often the targets of bullying and harassment.
The shirts, which are available in men’s, women’s, and children’s sizes, feature rainbow colors and/or the slogan "Love Proudly" and, in smaller letters, "Pride 2011."
While American Apparel launched a line of “Legalize Gay” shirts, Old Navy (which is owned by Gap) is the first major retailer to debut a line of gay pride clothing. The shirts will retail for $7.50-$14.50.
Although the simple design of the shirts is pretty innocuous, I'm sure this line will cause a stir. Readers, what do you think of Old Navy’s “Love Proudly” shirts? MSMPR24seven does not own the rights to the image above.