
Friday, January 8, 2010
Somewhere Over The Rainbow

Jay Leno PR Working Hard

Interview: Michelle Huff founder of Huff Entertainment

MH: I wish I could change the stories media covers sometimes: ie: celebrities personal lives, gossip, etc.
MH: I still feel I am striving to be at the top of my field, but I knew I was talented and could "run with the big dogs" when my peers/fellow publicists started referring me for business. That is the biggest compliment.
MSM: Truth... how long are your work days? We could only imagine!!!

MSM: To tweet, or Not to tweet?

MH: I love social media, when it is used the correct way and not abused. Social media is a great way to let people know who you are, what you are doing and your opinions and thoughts on day to day issues.
MH: That would depend on what the "bad press" is. Sometimes it is best to not respond at all. If it is a truly big crisis management situation, it is necessary to put a plan in place asap. This would include media training, press release servicing, press conferences, etc.
MH: One of my proudest moments was when I decided to move to Los Angeles on my own. I didn't know anyone and I moved there and made it in the career I loved: MUSIC!
MH: To be honest, I keep my blackberry on silent all day. This way I can choose to look at it or not. Because we have celebrity clients, they tend to email us any time of day or night so I never shut it off but silencing it helps me to not run and check it every five seconds.

MH: Some of our clients are: Tamia, Kelly Price, Deborah Cox, Ashanti, Chico DeBarge, JOE, D. Woods. We also work with Production Company JBF Entertainment/SoulSummer.com, Laser Associates Periodontists of New York and Kedar Entertainment Group
MH: Barbara Bui
MH: My definition of success is being happy with the path you have created for yourself and others to follow. I believe you have to give back to your community, so until I am able to make a difference in this world I won't truly be successful. I am working toward this now.
MH: I think the industry will change to be more pro-social oriented. Everyone is beginning to realize we have to come together to make this world a better place. I know it sounds a little cliche but I think it is true and I am being hopeful.

Twitter's Trending Topic
With over 4 million followers the number one Twitter celeb was made clear January 7th at the 2010 People's Choice Awards. Ashton Kutcher took home the title of being named favorite web celeb. I mean who else would have won it?! He's got the looks, sense of humor, and the best tweets! I hope you are all following this stud on Twitter, if not you better jump on the bandwagon!Follow Ashton Kutcher on Twitter: @aplusk
THE Hollywood Hookup: Update

After the news broke that the most powerful Hollywood agencies would merge, CEO of PMK/HBH, Simon Halls announced he was resigning. Since then, the merge has be finalized and Halls left the company along with others. Now Halls has joined a newly formed agency called Slate PR. His clients include USA Network, Jude Law, Tom Ford, and a few others. We wish Halls the best of luck and can't wait to see/hear what he has in store with Slate PR and his clients.
3 Steps To The Best Ideas
Your best ideas and thoughts are now waterproof. Some of our best ideas come when we are in the shower, of course: the most inconvenient time of the day. Well they don't have to be lost by the time you dry off anymore. AquaNotes is not only the smartest thing ever, but a waterproof notepad that you can stick right in the shower! Like a waterproof jacket, the water beads up and just rolls off the paper like there was never a drop! The notepad is Eco-friendly too! Now really, what more could we have asked for? It's recyclable and made from soybean ink! Grab your one-of-a-kind notepad today and never forget another idea again! Just write it, remove it, and remember it!
Thursday, January 7, 2010
George Foreman Cleaning Supplies?


Otrera on Hollyscoop.com!


Interview: The Official Gatecrasher - Amanda Sidman

AS: Good gossip is anything you think will interest the general public. Our society, especially in New York City, is obsessed with celebrity culture. They want to know what, where, when, who, and how about these people, and it’s our job to give it to them!
MSM: Have you always had an interest in following celebrity/gossip stories? What was/is your favorite gossip column/blog/site, besides NYDN? (or, who is your biggest competition?)
AS: I am honestly much more of a news junkie. But of course I read every gossip source that is out there every day of the week. I have to read Page Six in the New York Post, because they are our competition, but I constantly read Gawker, New York Magazine’s Daily Intel, and Perez Hilton.

MSM: What is your favorite part of being a Gate Crasher?
AS: Being a “Gatecrasher” has allowed me to experience New York City in a way that many people never could. I have access to many of the places, people, and events that give Manhattan the esteem and clout that it has. It’s been a very thrilling experience.
MSM: Define “gate crasher”.
AS: Don’t let the name fool you. We don’t crash parties, we get invited to them!

MSM: How did you get started in journalism? Please tell us a little about your experiences-starting from your college years at Bucknell, up until your current job with the NYDN.
AS: I worked my little butt off every summer during college. I interned at 1010 WINS News Radio, ABC Channel 7 Eyewitness News, and Hampton Sheet Magazine. My first job out of college was at CBS College Sports, where I worked as a web editor. I graduated at a time where it was nearly impossible to get a print reporting job (no matter how many times I begged and pleaded in the Conde Nast HR office) so I wanted to get into a newsroom and report on whatever I could, even if it was college basketball! In March of ’08 I heard about an assistant position at the Gatecrasher column. I applied, and I got it. Hear that Glamour? Look at me now!
MSM: Can you go through a brief history of the column, the succession of Gatecrashers that reigned before you, and maybe a little about the Rush and Molloy column, and the NYDN in general.
AS: I worked under Sean Evans and Laura Schreffler at Gatecrasher. They were incredible teachers and huge inspirations to me. Sean left the NYDN in June, and I was promoted to a junior columnist from an assistant. When Laura left in October I was promoted to Senior Columnist. Rush and Molloy… where do I begin? They are staples of the New York City press. To be able to see their desks from mine is an honor.

MSM: You were on your own, helming the column by yourself for while, until recently taking on fab Guest-of-a-guest writer, Carson Griffith. Seems like a great pair! Are two heads better than one, how is that going?
AS: Of course. This is a huge job to do alone. As much as I would like to be in eight places at once… its nearly impossible.
MSM: What does it take to be a successful gatecrasher? I can only imagine gate crashing requires some very specific and vital skills and personality traits to survive in that industry.
AS: It definitely requires having a backbone. A very wise journalist recently said to me, “It’s not personal, its just gossip.” And that’s true. I am dealing with very sensitive and controversial stories on a daily basis. But I am a reporter, and its my job to give the public the stories that go on while I’m interviewing or observing people in places that most of New York City will never get to see.
MSM: How important is networking and social skills in your industry? What percentage of your job involves networking and attending social functions?
AS: When I'm not writing in the office, I am always either at an event or networking. It is EXTREMELY vital to this industry. You need to be able to form strong working relationships with people to develop sources, tips, and round out stories. I go into every night exhilarated by the fact that I get to meet interesting people all the time.
MSM: What was your favorite, most juicy piece of gossip or biggest/favorite scandal that you released at the NYDN in 2009?
AS: One of my first nights on the job I covered the “Grey Gardens” premiere. Drew Barrymore and Justin Long’s breakup was a very hot topic at the moment, and he showed up to the after party. I interviewed both of them and it was the first time either of them talked about it, Drew even told me what it was like to have an ex there on her big night. It really gave me faith in my interviewing skills – and it got picked up everywhere!

MSM: Who is the most interesting, intriguing, fun celebrity you have met on the job and why?
AS: For me, interviewing esteemed journalists is the most exciting part. I’ve spoken with Katie Couric, Larry King, Barbara Walters, Soledad O’Brien, and Rosanna Scotto. There are all incredible inspirations to me (for different reasons) and I am so honored to have spoken to them.
AS: Twitter has completely changed the game of gossip. It makes celebrities so accessible to us that full stories can come out of it. Recently, Bow Wow tweeted that he was drunk driving. John Mayer tweeted that he was collaborating with Taylor Swift before anyone knew about it. It’s helping us investigate the Casey Johnson story, too. Is it bizarre that we’re marking her time of death by her last Tweet? Possibly, but that’s the impact its had on our industry.

MSM: What does a typical work day look like? Describe the day in the life of gate crashing.
AS: I’m getting tired just thinking about it. We start a little later in the day, around 10:30. I scour the New York Post as well as every other gossip site to make sure I know what is going on in the industry, who will be where and when, and what other reporters are onto that I’m not. I then try to round up everything from the night before, whether that’s transcribing my interviews, talking to freelancers, or calling clubs, restaurants, bars, etc to see who may have come in. I write until my 5PM deadline. Then it is off to drinks with publicists or sources, or an event, whether it be a premiere, book signing, charity gala, or nightclub.
MSM: Where do you find all of your article topics? Secret tip men, other news reports-how do u get the gossip before others get it first?
AS: I really have to be on my toes. Unfortunately, since we’re a paper, we have to wait 24 hours to see our results. I have been scooped by a number of blogs before, which is extremely frustrating, but I respect the newspaper very much. It is such an important staple of New York City.

MSM: What sets your column apart from all the other gossip columns? One thing that sticks out from reading is certainly your dedication to presenting only the facts..no speculations or fabrications.
AS: I do my best to stick to the facts. We conduct a lot of celebrity interviews, which Page Six doesn’t really do, so I like to think that our column asks celebrities the questions that their fans would want to ask. Instead of observing and coming up with our own conclusions, we ask them the hard questions and make sure that we are putting out the truth.
MSM: Where do you see the Gatecrasher column a year from now, how do you expect/hope for it to grow in 2010?
AS: I hope it can become more of a brand. I want to be the go-to for celebrity gossip in New York (if it isn’t already!) But I’d like to do more, get “Gatecrasher” on TV… we’re going to start with a Gatecrasher Twitter account.
MSM: Last but not least, favorite NYC Restaurant?
AS: I simply cannot choose one. Barmarche, Café Gitane, Biancas. They are all in NoLiTa – where I live : )

Aretha Brings It Back
Spring collections are popping up left and right in our favorite stores, and trends from way back when keep coming and coming! A trend that we've seen last year is still around and is now bigger than ever. At last year's Presidential inauguration the one and only Aretha Franklin was spotted in the crowd of celebrities wearing a giant bow! It wasn't just any bow, it was a full on hat! Even though we love Aretha, the hat just wasn't the best fashion savvy move, but someone liked the idea; TopShop has reinvented their version of the bow hat in their new spring collection. The store is known for their fashion forward ensembles and celebrity collaborations. We love the idea to bring back the bows, so let's see who will be sporting one this spring!
Go Nuts For Macadamia Hair Care
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Some of the benefits of using Macadamia Natural Oil are intense nourishment, a smooth and sleek look, tangle free, natural UV protection and reducing drying time by 40-50%. Talk about a miracle in a bottle! Products can be purchased at featured salons near you or at Macadamiahair.com. Discover Macadamia Natural Oil today and be sure to have long lasting results!
Hot Pink: Pink rings in the New Year on the cover of Women's Health Magazine
So, you're probably dying to know, how does she achieve total fitness? While on the road, she credits the workout videos, P90X, which she was turned on to by her sister-in-law. She usually does an hour of cardio, an hour of P90X or yoga, and than a 30 minute warm-up before show rehearsals...six days a week!!! Wow, I just got sore and tired typing all of that. The biggest surprise is that Pink does not have a personal trainer, admitting that she, '"does not work well with others."' She also is trying to cut back on smoking...maybe a new year's resolution?!

Sara Clarire & Esther Invites You! : Winter 2010 Men's Tie Line Preview


Wednesday, January 6, 2010
Pump It Up With Pump Energy Food

Are you ready to take your diet to the next level? Pump Energy Food, located in
Marc Jacobs Walks Down The Aisle!




ENTOURAGE for EVERYONE!

The Boys are Back in Town, and this time, from the very beginning! Do you love Vinny, Turtle, E, and Johnny Drama? Do YOU wish you could be part of "the" Entourage that has won the hearts of people all over the world? ITS ALL YOU.... get your TV ready!
MSM couldn't be happier that her favorite television show is coming to Spike TV. Spike has picked up off-network rights to HBO’s hit series, Entourage.

According to The Hollywood Reporter, the network has acquired all 78 produced episodes, the upcoming sixth season and rights to future seasons for an all-cash license fee of about 600-thousand dollars per episode.
Vinny Chase and the gang will be on your television screen on Tuesday, January 12th at 9pm on SPIKE TV.
LIZZIE GRUBMAN PR MAKES IT OFFICIAL!
PR Companies all over the globe are taking part in this Social Media Revolution, and Lizzie Grubman Public Relations is definitely doing there part, and of course.. as fabulous as possible! LGPR is known for their fierce work ethic, positive influence, and driven and dedicated team; now you too can be part of all the chic hustle and bustle of this successful Public Relations company!Twitter welcomes the Official Twitter Account for Lizzie Grubman PR!
LGPR's First Tweet:
" Officially tweeting from LGPR office!! Make sure you follow us for all the new up-to-date news on our clients, celeb gossip and office fun! "


Follow @LizzieGrubmanPR for all of the nonstop action... its like your there, in the middle of it all, at every second of every insanely productive day!
Shoe Wish List: Giuseppe Zanotti


NYCShopGuide Tweets: Barneys Sale!
Thanks @NYCSHOPGUIDE - MSM LOVES WAREHOUSE SALES!!!!
Log on to http://www.nycshopguide.com/ for all your sample and warehouse sale alerts and info!
@NYCSHOPGUIDE Tweets:
" @NYCShopGuide Barneys Warehouse Sale will be 2/11 - 2/28, on West 18th St.. Wait towards the end where there will be more markdowns. "
Tuesday, January 5, 2010
Southwest Airline's Social Media Face Fallout
Paula Berg, Manager Emerging Media and Communication at Southwest Airlines has announced she will be leaving the company. After many years as the face of the popular airline, Berg has decided to move on to work as the Digital Media Leader at Linhart Public Relations. This decision will have a great affect on the airline and is sure to cause a major transition in order to keep the same public outlook.
Shoe Wish List: Nicholas Kirkwood for Rodarte Spring 2010








