What is PR?
· 2 way communication system
· Planned effort to influence opinion through good character and responsible performance based upon mutually satisfactory two-way communication
· The art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image
· Deliberate actions, performance based, designed to be effective, born out of the public interest—align public’s concerns and interests with the organization’s self-interests
REAL HOUSEWIVES OF ORANGE COUNTY IN VEGAS
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